HomeSmart taps Rockstar Connect for nationwide agent growth

HomeSmart has formed an exclusive partnership with Steven David Elliot’s Rockstar Connect to support recruitment and relationship-driven expansion across its brokerage network, starting in North Carolina and other East Coast markets. The move ties HomeSmart’s agent growth strategy to in-person networking and local chapter events across the country.

Why it matters: - HomeSmart is using Rockstar Connect’s event network to help recruit agents and deepen local relationships across its national footprint. - The partnership leans on in-person networking as a growth tool in a business where trust and referrals can drive business. - HomeSmart is also giving agents a repeatable model they can use to build local visibility and community ties.

What happened: - HomeSmart announced an exclusive strategic partnership with Rockstar Connect, the networking event platform founded and led by Steven David Elliot. - The initiative is starting on the East Coast, with HomeSmart North Carolina serving as an early launching point. - Elliot is expanding his work with HomeSmart after the brokerage named Aaron Peeler as North Carolina Broker-in-Charge. - Elliot and Peeler have previously worked together on agent outreach and development.

The details: - Rockstar Connect says its events have drawn more than 100,000 attendees over the years. - The platform’s local chapter network is designed to connect real estate professionals, brokerage leaders and business owners with consumers and community partners. - HomeSmart says Elliot will help current and prospective agents build relationships with auxiliary service providers and educational prospects. - Elliot also plans to help HomeSmart agents create and run their own local Rockstar Connect events. - HomeSmart Chief Industry Officer Todd Sumney said the model will have a broad impact across the company’s operating markets. - Elliot is building a real estate team inside HomeSmart under the HomeSmart Rockstar Connect Realty banner. - The team will use HomeSmart’s 100% commission framework and Elliot’s Rockstar Connect model. - HomeSmart was founded in 2000 with a 100%-commission, full-service model. - HomeSmart says it has more than 25,000 agents across 250+ offices in 48 states. - The company’s technology platform supports agents, franchise partners and consumers. - More information is available at RockstarConnect.com and HomeSmart.com.

Between the lines: - The partnership signals that HomeSmart sees agent recruitment as a relationship business, not just a digital or transaction-driven one. - Giving agents access to a branded event format could help HomeSmart scale local marketing without building every community effort from scratch. - The move also creates a clearer lane for Elliot to expand both his influence and his own team inside the brokerage.

What's next: - HomeSmart and Rockstar Connect are expected to expand the partnership across additional markets in the national brokerage network. - Elliot is set to continue working with agents inside HomeSmart brokerages to launch local networking events. - The HomeSmart Rockstar Connect Realty team will grow under the brokerage’s commission structure.